01 / 08Selected service
Design + Engineering
Website Development
Fast, polished websites that explain your value and turn more visitors into customers.
Precision · Power · Progress
Black Ruby Group
We build websites, software, brands, and growth systems that help startups and growing businesses win customers and scale.
One team. Eight ways to help.
What we help you
build and grow.
From the first plan through launch and support, you work with one senior team.
How We Work
A clear path.
From idea to launch.
You always know what happens next, what we need from you, and where the project stands.
01
Discover
We learn your goals, customers, budget, and constraints before recommending a solution.
02
Define
We agree on the priorities, scope, timeline, and creative direction.
03
Build
Our senior team designs, builds, and tests the work.
04
Launch & Improve
We launch the work, track results, and improve what matters most.
Why Us
Senior expertise.
Clear accountability.
Focused on Results
We define success up front and track the business results that matter to you.
Senior Team
Work directly with experienced strategists, designers, and developers.
Built for Your Business
No templates. Every plan is built around your goals, budget, and timeline.
One Team Throughout
One team stays with you from planning through launch and support.
About Us
Big-agency expertise.
Built for growing businesses.
We started Black Ruby Group to give growing businesses senior strategy, design, and development without the cost and complexity of a large agency.
We help founders build the brand, website, software, and systems they need to win customers and grow.
Strategy
Design
Engineering
Core Values
How we work with you.
Straight Talk
Clear advice, honest tradeoffs, and no surprise handoffs.
High Standards
Senior review keeps every major deliverable to a high standard.
Useful Innovation
We use new tools when they solve a real business problem.
Direct Partnership
You work directly with the people doing the work.
What Sets Us Apart
A partner,
not a vendor.
We take on a small number of clients so you work directly with the senior people doing the work. No handoffs. No layers.
- 01Direct access to senior experts on every project
- 02A plan built around your goals, budget, and timeline
- 03One accountable team from strategy through launch
The Founder
Founder-led.
Directly involved.
Idea
Strategy
Build
Launch
AK / BRG
Founder & Principal
Axel Kent, MBA
With more than 15 years of experience at AT&T and Verizon, Axel led go-to-market and channel initiatives from idea through launch. His work included shaping strategy and equipping teams with the tools, guidance, and support needed to execute successfully.
Axel also brings hands-on experience in web design and development, allowing him to connect business goals with the technical work required to bring them to life. Growing up around a family-owned business showed him how much owners are expected to figure out on their own. He founded Black Ruby Group to help founders and small-business owners turn complex ideas into clear strategies, useful technology, and practical next steps.
- Go-to-Market Strategy
- Channel & Launch Execution
- Web Design & Development
MBA in Strategic Leadership
Contact
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